Interactivity in the Hospitality/Lodging Industry
You may use this content (better still, argue with me!), but please cite my ideas as © 2007, Dr. Bruce Klopfenstein. Find any typos! Please let me know!
Anyone who travels knows that even the less expensive motels have in-room entertainment in their rooms. Over the years, this has evolved into a mature medium, interactive services to a captive audience. Is there anything we can learn from the behavior of lodging guests in their use of the television services? Will hotels become the first testbed for broadband (or Video over Internet Protocol: VOIP) TV?
There used to be 2 large providers of in-room telephone, pay-TV, Internet, and now broadband into the hotel room: LodgeNet and OnCommand. More to come...