tag:blogger.com,1999:blog-99941712024-03-07T18:18:15.828-05:00Dr. Bruce Klopfenstein's Emerging New Media Blog<img align="left" src="http://klopfens.myweb.uga.edu/getfirefox_large2.png">Thanks blogger community for solving my mysterious error. I'll hang on to <a href="http://itvresearch.blogspot.com">http://itvresearch.blogspot.com</a> which is a better name. Please cite me as © 2009 Dr. Bruce Klopfenstein. <br> Please participate. Atom formatted XML site feed http://emergingnewmedia.blogspot.com/atom.xml
http://feeds.feedburner.com/DrBruceKlopfensteinsInteractiveTelevisionBlogAndMoreDr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.comBlogger232125tag:blogger.com,1999:blog-9994171.post-60261335289527687922009-09-18T19:48:00.000-05:002009-09-18T19:49:55.543-05:00Television ReinventedVideo presentations from conference in November 2008:<br /><br /><br /><a href="http://events.newteevee.com/live/08/Watch">http://events.newteevee.com/live/08/Watch</a>Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com18tag:blogger.com,1999:blog-9994171.post-81034056541537848792009-09-10T07:06:00.002-05:002009-09-10T07:10:17.595-05:00IPTV Production<a href="http://internettv.hereweb.com/">http://internettv.hereweb.com/</a><br /><br />"While traditional satellite TV and Cable services can cost easily in excess of $90/month, this new satellite technology literally turns your home PC into an international television broadcasting unit, allowing you to view all of your favorite & once unattainable programs with one easy click of your mouse. Watching TV on your PC has never been easier!<br /><br />"Our product has been in development for over 7 years, and has been revamped by experts from Microsoft and IBM. With hundreds of thousands of dollars of research and development put into this product, Desktop Satellite TV is indeed the fastest, easiest and most cost effective way to view international television in today’s high paced environment."Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com6tag:blogger.com,1999:blog-9994171.post-88701093213683961072009-09-08T18:22:00.006-05:002009-09-08T18:33:59.852-05:00IPTV shows strong growth in Q1 2009<div><span class="Apple-style-span" style=" font-weight: bold; "><span class="Apple-style-span" style="font-size:medium;">Source: http://point-topic.com/content/dslanalysis/BBAq109iptv.htm accessed 8 September 2009.</span></span></div><div><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF-hepUm21JYdMqMmaLEfPevW_Vbjsv_C_rbyu5ueYmasgH-X4qvfJLMgB_IRauLYJQuc98mL1gCnTQbfGfHSA1BugiZ58RC07to3fImMmQIhUtCM_m6iPr6fv32UvJfxDqoGPHQ/s1600-h/iptv-world-1q09.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 265px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF-hepUm21JYdMqMmaLEfPevW_Vbjsv_C_rbyu5ueYmasgH-X4qvfJLMgB_IRauLYJQuc98mL1gCnTQbfGfHSA1BugiZ58RC07to3fImMmQIhUtCM_m6iPr6fv32UvJfxDqoGPHQ/s320/iptv-world-1q09.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5379242675039389026" /></a><b><p class="Normal"><span class="Apple-style-span" style="font-size:medium;">IPTV subscribers totalled almost 24 million by the end of Q1 2009 (23.99 million), up 9.77 per cent on Q4 2008 from 21.86 million and up 56.2 per cent year-on-year from 15.36 million. These figures are based on extensive research undertaken by broadband analysts at Point Topic. They are based on subscriber figures published in reliable sources, with estimates where necessary.</span></p> <p class="Normal"><span class="Apple-style-span" style="font-size:medium;">In terms of annual growth, IPTV proved to be a huge success story in Eastern Europe. Operators in this region offer a wide range of IPTV services which have proved to be particularly popular.</span></p> <p class="Normal"><span class="Apple-style-span" style="font-size:medium;">“Operators in Eastern European countries such as Poland, Czech Republic, Slovenia and Russia have all successfully launched IPTV services,” said John Bosnell, senior analyst at Point Topic. “A typical example is the Croatian incumbent T-Hrvatski Telecom, which added almost 100,000 new IPTV subscribers in the 12 months to Q1 2009, representing almost 170 per cent annual growth,” said Bosnell</span></p> <p class="Normal"><span class="Apple-style-span" style="font-size:medium;">One reason for this growth is because IPTV is a relatively new service in Eastern Europe. </span></p> <p class="Normal"><span class="Apple-style-span" style="font-size:medium;">“Growth is high in Eastern Europe because IPTV take up is still relatively low when compared to other regions such as North America and Asia Pacific,” said Bosnell. "This is good news for operators and subscribers, because there is plenty of potential for growth coupled with a wide range of IPTV services so cost should remain low,” said Bosnell.</span></p> <p class="Normal"><span class="Apple-style-span" style="font-size:medium;">The North American IPTV subscriber base continues to grow, with the three big players all adding new subscribers over the quarter. They were AT&T (27 per cent growth), Telus (25 per cent) and Verizon (16 per cent).</span></p> <p class="Normal"><span class="Apple-style-span" style="font-size:medium;">In South and East Asia, the Chinese operators continue to dominate in terms of net additions during Q1 2009. China Telecom added 250,000 new subscribers (14.3 per cent growth), while the newly merged entity China Unicom (Hong Kong) Ltd added 100,000 subscribers (13.33 per cent).</span></p><p class="Normal"><span class="Apple-style-span" style="font-size:medium;">Source: http://point-topic.com/content/dslanalysis/BBAq109iptv.htm accessed 8 September 2009.</span></p></b>Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com3tag:blogger.com,1999:blog-9994171.post-74172715706020067512009-09-08T17:05:00.002-05:002009-09-08T18:18:50.511-05:00Current IPTV Resources<div><a href="http://www.iptv-watch.co.uk/iptv/bt-tv">http://www.iptv-watch.co.uk</a></div><div><br /></div><div><a href="http://point-topic.com/">http://point-topic.com</a> posts statistics about the broadband industry.</div><div><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrZ0sjgFRcGszgg_CSR3IIiUKiHmJ1SmNm10tfDasG7BRj-ivflUsvpWSCugy_x7qf01RRf3N7m4Op9jvllp8zYkQgzHxKYt23Ulmpa6D9HDUv5nJxHDL_Hg76zDTrXUVVvv5FOA/s1600-h/broadband-world-2q09.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 175px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrZ0sjgFRcGszgg_CSR3IIiUKiHmJ1SmNm10tfDasG7BRj-ivflUsvpWSCugy_x7qf01RRf3N7m4Op9jvllp8zYkQgzHxKYt23Ulmpa6D9HDUv5nJxHDL_Hg76zDTrXUVVvv5FOA/s320/broadband-world-2q09.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5379239941443870402" /></a><br /><div style="text-align: left;"><br /></div><div><br /></div><div><br /></div><div><br /></div>Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com0tag:blogger.com,1999:blog-9994171.post-90386409895393060722009-09-07T16:02:00.001-05:002009-09-07T16:06:40.478-05:00demo.comA web site companion to <a href="http://www.demo.com/">demo.com</a>'s annual conferences of emerging technologies:<br /><br />"The feel you get when you enter the ballroom at DEMO is unlike any other conference. Each company is given just six minutes on the DEMO stage to truly demonstrate how their product will change the world. No PowerPoint or flashy corporate presentations allowed. Just the founders and the technologies many are staking their careers on… it doesn’t get any more straightforward and fast paced than that."Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com1tag:blogger.com,1999:blog-9994171.post-89422848006992197112009-09-07T15:59:00.002-05:002009-09-07T16:02:43.710-05:00All Things Video Site (Wall Street Journal)A place to look for technological innovations, <a href="http://video.allthingsd.com/">http://video.allthingsd.com/</a>, such as Plastic Logic's epaper demo, <a href="http://video.allthingsd.com/video/plastic-logic-the-full-d7-demo/E9755752-32CD-47FD-B1F7-F7CF6C70BE7F">http://video.allthingsd.com/video/plastic-logic-the-full-d7-demo/E9755752-32CD-47FD-B1F7-F7CF6C70BE7F</a>Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com1tag:blogger.com,1999:blog-9994171.post-3364816204954635882009-09-05T19:36:00.000-05:002009-09-05T19:37:16.323-05:00Diffusion of Innovations and Facebook<a href="http://www.slideshare.net/werner.iucksch/innovation-diffusion-and-facebook">http://www.slideshare.net/werner.iucksch/innovation-diffusion-and-facebook</a>Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com0tag:blogger.com,1999:blog-9994171.post-59833588682765542922009-09-05T19:06:00.003-05:002009-09-05T19:09:14.484-05:00SPB TC is a subscription free mobile IPTV viewing that turns available digital channels form all over the world into mobile video<a href="http://androidcommunity.com/mobile-tv-app-for-android-hits-20090831/">http://androidcommunity.com/mobile-tv-app-for-android-hits-20090831/</a><div><br /></div>Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com0tag:blogger.com,1999:blog-9994171.post-29171476315237824812009-09-05T19:03:00.000-05:002009-09-05T19:04:34.541-05:00ScanScout Video Ad Insertion<a href="http://www.scanscout.com/ad_gallery.html">http://www.scanscout.com/ad_gallery.html</a><div><br /></div><div>"ScanScout is the market-leading in-stream video advertising network. The company partners with major advertisers and publishers to maximize video advertising opportunities. ScanScout creates a new significant revenue stream for publishers, helping them to extract the most value out of their video content and monetize it in a user-friendly manner. For advertisers, ScanScout provides the ability to target, optimize and deliver ad messages to the right content and audience, maximizing user engagement. "</div>Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com0tag:blogger.com,1999:blog-9994171.post-49679127638222185102009-08-19T15:21:00.003-05:002009-08-19T15:24:45.649-05:00New Media TaxonomyTELE 4450, Fall 2009 is looking for new media taxonomies which may be posted here.Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com1tag:blogger.com,1999:blog-9994171.post-55763088093021615452009-08-11T21:17:00.001-05:002009-08-11T21:19:14.942-05:00Simple Media Taxonomy<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7O1pcdMPQfYR-B_26HtHiSO2FN4QRlBY3df2e1JHMMB0KzqPWiJ8jMPByX6dDxqpGa6yrIEhSJW7RmilK8DdTQ4FsRzVqAhq2vEUGjSw3c3gCph-UuJkA7uAWkaljhc8rinS5Eg/s1600-h/simplest-taxonomy.JPG"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 306px; height: 261px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7O1pcdMPQfYR-B_26HtHiSO2FN4QRlBY3df2e1JHMMB0KzqPWiJ8jMPByX6dDxqpGa6yrIEhSJW7RmilK8DdTQ4FsRzVqAhq2vEUGjSw3c3gCph-UuJkA7uAWkaljhc8rinS5Eg/s320/simplest-taxonomy.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5368895969974072930" /></a>For my Tele 4450 students, fall 2009. This is a very simple media taxonomony.Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com2tag:blogger.com,1999:blog-9994171.post-16103146195473833002008-09-28T10:28:00.001-05:002008-09-28T10:34:38.269-05:00IPTV Subscribers Up 64% in 2008IPTV Bandwidth Growth | 60% of All Consumer IP Traffic in 2008 <br /><br />Posted in: IPTV Research Papers, Market Growth & Research, News by Clayton Moulynox on August 16, 2007 at <br /><br />A report by technology company Cisco Systems Inc suggests that, in 2008, 60% of all consumer IP traffic will be generated by commercial video services, or IPTV.<br /><br />It also says 2008 will be the first year where consumer IP traffic will exceed business traffic.<br /><a href="http://blog.tmcnet.com/blog/rich-tehrani/uploads/iptv.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 200px;" src="http://blog.tmcnet.com/blog/rich-tehrani/uploads/iptv.jpg" border="0" alt="" />Source: http://blog.tmcnet.com/blog/rich-tehrani/uploads/iptv.jpg</a><br />According to the report, high-definition video services and high-speed broadband will see IP traffic almost double every 2 years through to 2011. It also predicts internet video streaming and downloads will account for 30% of all internet traffic in that year.<br /><br />But as early as 2009, IPTV services bandwidth will eclipse that of internet video-to-PC streaming and downloads, suggests the report.Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com2tag:blogger.com,1999:blog-9994171.post-9427138016410002242008-02-26T13:46:00.000-05:002008-02-26T13:53:44.200-05:00The Future of Interactive TelevisionI plan to complete a Delphi study on the future of interactive television this spring if everything falls into place. I want to share resources on forecasting the market for interactive television, but rather than start a new blog, I will post references here. <br /><P><br />My Telecommunications 5990 undergraduate seminar is going to start and try to complete a Delphi forecasting study on the future of interactive television. We will identify 20-25 experts on interactive television, not forecasting. As you may know, a Delphi study uses a panel of experts for feedback that leads to both consensus and lack of consensus (both are important), but it is not a survey. I have worked on Delphi projects in the past.<br /><P><br />1. Formation of a team to undertake and monitor a Delphi on a given subject.<br /><P><br />2. Selection of one or more panels to participate in the exercise. Customarily, the panelists are experts in the area to be investigated.<br /><P><br />3. Development of the first round Delphi questionnaire<br /><P><br />4. Testing the questionnaire for proper wording (e.g., ambiguities, vagueness)<br /><P><br />5. Transmission of the first questionnaires to the panelists<br /><P><br />6. Analysis of the first round responses<br /><P><br />7. Preparation of the second round questionnaires (and possible testing)<br /><P><br />8. Transmission of the second round questionnaires to the panelists<br /><P><br />9. Analysis of the second round responses (Steps 7 to 9 are reiterated as long as desired or necessary to achieve stability in the results.)<br /><P><br />10. Preparation of a report by the analysis team to present the conclusions of the exercise<br /><P> <br />Source: <a href="http://www.iyte.edu.tr/~muratgunaydin/delphi.htm">http://www.iyte.edu.tr/~muratgunaydin/delphi.htm</a><br /><P> <br />Magnificently, there is a web site at the Wharton School that they have generously allowed anyone to use without permission. It is located at <a href="http://armstrong.wharton.upenn.edu/delphi2/">http://armstrong.wharton.upenn.edu/delphi2/</a> so all we have to do is get panel members to agree to participate anonymously from one another, select very broad questions to start, and winnow them down to a final consensus at the end of the third round.Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com1tag:blogger.com,1999:blog-9994171.post-41024852378328149372008-02-08T10:13:00.000-05:002008-02-08T10:16:10.696-05:00Who Knows About Digital TelevisionI'll come back with the source, but a very recent study shows Americans are fairly clueless about digital TV and what it means for their current TV set. I've asked my brilliant Telecom 4450 students to find current uses for digital TV and post them as comments here. So, students, click on comment then cut and paste your assignment as a comment under this posting.<br /><br />The deadline for doing this is today, 8 February.Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com14tag:blogger.com,1999:blog-9994171.post-44343413034983881092008-01-24T21:16:00.000-05:002008-01-24T22:00:14.509-05:00UGA 4450 Class: Diffusion of Innovations Annotated BibliographiesSenior level undergraduates in my Emerging New Media class were asked to do this assignment, including posting it here with or without their names.<br /><br />Academic journal articles are the best for this assignment.<br /><br /><b>Diffusion of Innovations Bibliography Pairs Assignment</b><br />Post your alphabetized, annotated bibliography <b>as a comment in response to this posting</b>.<br /><P><br />You were already to have found 5 bibliographic entries for the diffusion of innovations as applied to a new/emerging media technology before class January 16, and posted them to WebCT via http://www.eits.uga.edu/myweb/help/webinterface.htm Please help each other out. That is the older, assignment one.<h3>Assignment</h3>From your pairing up with one other individual in class, combine your APA Style articles and find 10 more diffusion of new communication technologies articles (in class January 16). This gives 20 total between the 2 of you. Please order them alphabetically as demonstrated in the APA Style book (there are many free guides online for APA style*). Convert your biblio into an annotated bibliography by including the article abstract or summary. This will be found at the beginning of the article or in a library database from which you found (or can re-search by going online).<br /><br /><font color="red"><b>For grading purposes, post your text as a comment to this posting.</b></font><br /><br />*See <a href="http://www.ithaca.edu/library/course/apa.html">http://www.ithaca.edu/library/course/apa.html</a> and http://www.wooster.edu/psychology/apa-crib.html for APA style help. See <a href="http://owl.english.purdue.edu/owl/resource/614/01/">http://owl.english.purdue.edu/owl/resource/614/01/</a> for an example of how to do annotated bibliographies. Remember, academic journal articles are the best for this assignment.Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com10tag:blogger.com,1999:blog-9994171.post-84672136722264706032007-10-22T08:58:00.000-05:002007-10-22T09:06:12.657-05:00iTV SkepticsPost sources that focus on the obstacles to the spread of iTV in the United States as a comment and create a link from WebCT to this assignment. These are forecasts and organizations that predict a slow uptake of iTV in the United States. See WebCT for the assignment.Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com11tag:blogger.com,1999:blog-9994171.post-89032310391762475762007-10-22T08:57:00.000-05:002007-10-22T09:05:16.591-05:00Neutral Forecasts for iTV in the U.S.Post <b>forecasting</b> sources that balance the catalysts and the obstacles to the spread of iTV in the United States as a comment, and create a link from WebCT to this assignment. See WebCT for the assignment.Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com5tag:blogger.com,1999:blog-9994171.post-45874552468099877632007-10-22T08:55:00.000-05:002007-10-22T09:04:21.074-05:00Optimistic Forecasts for iTVTelecom 5990 "Optimists Club" post your findings as a comment here and also on WebCT. These are forecasts and organizations that predict a rapid uptake of iTV in the United States. See WebCT for the assignment.Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com9tag:blogger.com,1999:blog-9994171.post-2793323443898723842007-09-29T11:18:00.000-05:002007-09-29T11:35:56.147-05:00iTV and Price Comparisons on ProductsYou may use this content (better still, argue with me!), but please cite my ideas as © 2007, Dr. Bruce Klopfenstein. Find any typos! Please let me know!<hr>One of my students in a paper on the Direct Response Television industry (DRTV) wrote something that jogged an obvious idea in my head. DRTV providers to iTV systems (just think simply of DVRs like TiVo for now) can allow viewers to price compare advertised products. In addition, iTV will make it possible for viewer/purchasers to select a payment scheme from more than the one option currently allowed on linear DRTV advertising (think Bowflex).<center><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9EfnO6LyLJEygNy2IVJeOv9x4sLoystWcIiuAliJs2lrEg813jmzAbZyBlNKDcmDgWWDP67tizjKFOmnaux2G2rkcXlDYL2gX17ATLXDCkrbW9C_wduTGGTkXwlMpNQDLKxcfXQ/s1600-h/bmw.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9EfnO6LyLJEygNy2IVJeOv9x4sLoystWcIiuAliJs2lrEg813jmzAbZyBlNKDcmDgWWDP67tizjKFOmnaux2G2rkcXlDYL2gX17ATLXDCkrbW9C_wduTGGTkXwlMpNQDLKxcfXQ/s320/bmw.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5115665632796059250" /></a></center>Courtesy of <a href="http://www.motorwerksbmw.com">http://www.motorwerksbmw.com</a> This is a web page, but hints at what could be done on television.Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com0tag:blogger.com,1999:blog-9994171.post-39643486288953287882007-09-28T14:08:00.000-05:002007-09-28T14:11:39.397-05:00Online Examples of Interactive TelevisionI am asking my Freshmen 1010 class to post video examples of interactive television systems. The one I found is<P><br /><br /><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/P8GriGd6vdU"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/P8GriGd6vdU" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object><br /><br />So what can the students find? Check the comments portion of this post.<br /><br />BKDr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com2tag:blogger.com,1999:blog-9994171.post-11790959892213372482007-09-22T10:25:00.000-05:002007-09-22T11:30:50.240-05:00Steven Bellman, Anika Schweda, and Duane Varan (2005)<div>This is a repeat of an earlier posting but because of the reverse chronological order of the blog, I am <span class="blsp-spelling-error" id="SPELLING_ERROR_0">reposting</span> it here. Steven Bellman, <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Anika</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Schweda</span>, and Duane <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Varan</span> (2005) presented a paper with 5 proposed Research Questions. I asked my upperclass interactive television class to attempt to address the research questions the authors from Murdoch University proposed:<a href="http://wwwmcc.murdoch.edu.au/cfel/images/logo.jpg"><img style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 200px; CURSOR: hand" alt="" src="http://wwwmcc.murdoch.edu.au/cfel/images/logo.jpg" border="0" /></a><br /><br /><em>Interactive Television Advertising: A Research Agenda</em><br />This paper was presented to the <span class="blsp-spelling-error" id="SPELLING_ERROR_4">ANZMAC</span> 2005 Conference: Advertising/Marketing Communication Issues and is co-authored by Steven Bellman, <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Anika</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_6">Schweda</span>, and Duane <span class="blsp-spelling-error" id="SPELLING_ERROR_7">Varan</span> of Murdoch University in Western Australia.The paper is available at more than one location online, but was accessed 17 September 2007 from <a href="http://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/cd-site/pdfs/1-Advertising/1-Bellman.pdf">http://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/cd-site/pdfs/1-Advertising/1-Bellman.pdf</a>. In the 2005 paper, the authors propose 5 research questions:<br /><br /><span class="blsp-spelling-error" id="SPELLING_ERROR_8">RQ</span>1: What distinguishes heavy and light <span class="blsp-spelling-error" id="SPELLING_ERROR_9">interactors</span> with <span class="blsp-spelling-error" id="SPELLING_ERROR_10">iTV</span> ads?<br /><br /><span class="blsp-spelling-error" id="SPELLING_ERROR_11">RQ</span>2: What are the most effective strategies and tactics for <span class="blsp-spelling-error" id="SPELLING_ERROR_12">iTV</span> ads?<br /><br /><span class="blsp-spelling-error" id="SPELLING_ERROR_13">RQ</span>3: What situational influences moderate the effectiveness of <span class="blsp-spelling-error" id="SPELLING_ERROR_14">iTV</span> ads?<br /><br /><span class="blsp-spelling-error" id="SPELLING_ERROR_15">RQ</span>4: How do viewers decide whether to click, and whether to continue clicking?<br /><br /><span class="blsp-spelling-error" id="SPELLING_ERROR_16">RQ</span>5: What is the best way to measure the impacts of <span class="blsp-spelling-error" id="SPELLING_ERROR_17">iTV</span> ads?Each of these <span class="blsp-spelling-error" id="SPELLING_ERROR_18">RQ</span> is addressed by 3 students in <span class="blsp-spelling-error" id="SPELLING_ERROR_19">Telecom</span> 5990 seminar on Interactivity and the Future of television below (this posting is repeated below when I made the assignment).</div>Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com0tag:blogger.com,1999:blog-9994171.post-73056293277661786782007-09-17T10:06:00.001-05:002007-09-17T10:10:04.210-05:00RQ5: What is the best way to measure the impacts of iTV ads?<span id="wizard_entry_id1"><a href="http://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/cd-site/pdfs/1-Advertising/1-Bellman.pdf"> RQ5: What is the best way to measure the impacts of iTV ads?</a> <p> ONDRIEZEK, PEIFFER, STEELE, Watkins</p>Answer via comment with citations.<br /><p><br /></p><br /><p><br /></p><p><br /></p></span>Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com2tag:blogger.com,1999:blog-9994171.post-87065615465471200802007-09-17T10:05:00.001-05:002007-09-17T10:10:31.529-05:00RQ4: How do viewers decide whether to click, and whether to continue clicking?<span id="wizard_entry_id1"><a href="http://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/cd-site/pdfs/1-Advertising/1-Bellman.pdf"> RQ4: How do viewers decide whether to click, and whether to continue clicking?</a> <p> Maloy, Mcmillan, Mitchell</p>Answer via comment with citations.<br /><p><br /></p><p><br /></p></span>Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com3tag:blogger.com,1999:blog-9994171.post-64378779888019105512007-09-17T10:04:00.001-05:002007-09-17T10:09:20.046-05:00RQ3: What situational influences moderate the effectiveness of iTV ads?<span id="wizard_entry_id1"><a href="http://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/cd-site/pdfs/1-Advertising/1-Bellman.pdf"> RQ3: What situational influences moderate the effectiveness of iTV ads?</a> <p> FRERKING, HAUN, Holtzclaw<br /></p>Answer via comment with citations.<br /><p><br /></p><p><br /></p></span>Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com2tag:blogger.com,1999:blog-9994171.post-6049285118821817182007-09-17T10:03:00.001-05:002007-09-17T10:11:35.531-05:00RQ2: What are the most effective strategies and tactics for iTV ads?<span id="wizard_entry_id1"><a href="http://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/cd-site/pdfs/1-Advertising/1-Bellman.pdf"> RQ2: What are the most effective strategies and tactics for iTV ads?</a> <p> CLARK, CLEYS, Egan</p><p><span id="wizard_entry_id1">Answer via comment with citations.</span> </p></span>Dr. Khttp://www.blogger.com/profile/15058979963463446295noreply@blogger.com2