Diffusion of Innovations and Facebook

http://www.slideshare.net/werner.iucksch/innovation-diffusion-and-facebook

SPB TC is a subscription free mobile IPTV viewing that turns available digital channels form all over the world into mobile video

http://androidcommunity.com/mobile-tv-app-for-android-hits-20090831/

ScanScout Video Ad Insertion

http://www.scanscout.com/ad_gallery.html

"ScanScout is the market-leading in-stream video advertising network. The company partners with major advertisers and publishers to maximize video advertising opportunities. ScanScout creates a new significant revenue stream for publishers, helping them to extract the most value out of their video content and monetize it in a user-friendly manner. For advertisers, ScanScout provides the ability to target, optimize and deliver ad messages to the right content and audience, maximizing user engagement. "