Matrix Stream IPTV Company

This is a commercial for this company, but my reason for posting it is to show my readers IPTV is not pie-in-the-sky. As broadband continues to diffuse in the U.S. (yes, I am being provincial), so does the potential market for IPTV which brings with it inherent interactive television possibilities. From the company's website:

"MatrixStream's IPTV solution is the solution that meets IPTV providers' requirements. MatrixStream's complete plug-n-play IPTV solution enables any IPTV provider to deploy IPTV services such as download VOD, push VOD, streaming VOD and streaming broadcast IPTV easily and quickly. MatrixStream software gives any IPTV provider the total flexibility to deliver videos to subscribers based on each network's unique requirements. MatrixStream solution consists of complete middleware backend management plus digital media viewing clients for IP set top box, PC and home media PCs. In addition, MatrixStream can port its viewing client to any other digital media platform provided that the platform meets the basic requirements. Unlike many other streaming based IPTV and VOD solutions offered today, the MatrixCast VOD solution works over any existing “best effort” IP network, even if that network does not support Quality of Service (QoS) or guaranteed bandwidth. This means that service providers won’t have to spend millions of dollars upgrading their existing IP network to offer video services."

Source: www.matrixstream.com (today).

Go to http://www.iptv-industry.com/ for a list of IPTV companies.

---

You may use this content (better still, argue with me!), but please cite my ideas as © 2006, Dr. Bruce Klopfenstein. Best viewed in Firefox thanks to Microsoft going its own way.

Google, Like Broadcasting, Is About Getting Audiences for Advertisers

Google, as cited a Wall Street Journal article in an email message from the Benton Foundation, is buying a company named dMarc Broadcasting. dMarc automatically places ads on radio stations electronically; they are played via a station's computers for broadcast. This is especially intriguing because radio is probably seen as just about the least sexy medium for advertising today, and it's got competition both in the home and in the car from satellite-delivered, commercial-free programming sources. I sense that this, too, will have Google looking at television and especially direct response television advertising (as if Google isn't already doing this). Google has the muscle to help push interactive television along: according to the same Wall Street Journal article, Google's advertising revenue last year was more than $3 billion.

---

You may use this content (better still, argue with me!), but please cite my ideas as © 2006, Dr. Bruce Klopfenstein. Best viewed in Firefox thanks to Microsoft going its own way.