Google, Like Broadcasting, Is About Getting Audiences for Advertisers

Google, as cited a Wall Street Journal article in an email message from the Benton Foundation, is buying a company named dMarc Broadcasting. dMarc automatically places ads on radio stations electronically; they are played via a station's computers for broadcast. This is especially intriguing because radio is probably seen as just about the least sexy medium for advertising today, and it's got competition both in the home and in the car from satellite-delivered, commercial-free programming sources. I sense that this, too, will have Google looking at television and especially direct response television advertising (as if Google isn't already doing this). Google has the muscle to help push interactive television along: according to the same Wall Street Journal article, Google's advertising revenue last year was more than $3 billion.

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