IPTV Subscribers Up 64% in 2008

IPTV Bandwidth Growth | 60% of All Consumer IP Traffic in 2008

Posted in: IPTV Research Papers, Market Growth & Research, News by Clayton Moulynox on August 16, 2007 at

A report by technology company Cisco Systems Inc suggests that, in 2008, 60% of all consumer IP traffic will be generated by commercial video services, or IPTV.

It also says 2008 will be the first year where consumer IP traffic will exceed business traffic.
Source: http://blog.tmcnet.com/blog/rich-tehrani/uploads/iptv.jpg
According to the report, high-definition video services and high-speed broadband will see IP traffic almost double every 2 years through to 2011. It also predicts internet video streaming and downloads will account for 30% of all internet traffic in that year.

But as early as 2009, IPTV services bandwidth will eclipse that of internet video-to-PC streaming and downloads, suggests the report.

The Future of Interactive Television

I plan to complete a Delphi study on the future of interactive television this spring if everything falls into place. I want to share resources on forecasting the market for interactive television, but rather than start a new blog, I will post references here.

My Telecommunications 5990 undergraduate seminar is going to start and try to complete a Delphi forecasting study on the future of interactive television. We will identify 20-25 experts on interactive television, not forecasting. As you may know, a Delphi study uses a panel of experts for feedback that leads to both consensus and lack of consensus (both are important), but it is not a survey. I have worked on Delphi projects in the past.

1. Formation of a team to undertake and monitor a Delphi on a given subject.

2. Selection of one or more panels to participate in the exercise. Customarily, the panelists are experts in the area to be investigated.

3. Development of the first round Delphi questionnaire

4. Testing the questionnaire for proper wording (e.g., ambiguities, vagueness)

5. Transmission of the first questionnaires to the panelists

6. Analysis of the first round responses

7. Preparation of the second round questionnaires (and possible testing)

8. Transmission of the second round questionnaires to the panelists

9. Analysis of the second round responses (Steps 7 to 9 are reiterated as long as desired or necessary to achieve stability in the results.)

10. Preparation of a report by the analysis team to present the conclusions of the exercise

Source: http://www.iyte.edu.tr/~muratgunaydin/delphi.htm

Magnificently, there is a web site at the Wharton School that they have generously allowed anyone to use without permission. It is located at http://armstrong.wharton.upenn.edu/delphi2/ so all we have to do is get panel members to agree to participate anonymously from one another, select very broad questions to start, and winnow them down to a final consensus at the end of the third round.

Who Knows About Digital Television

I'll come back with the source, but a very recent study shows Americans are fairly clueless about digital TV and what it means for their current TV set. I've asked my brilliant Telecom 4450 students to find current uses for digital TV and post them as comments here. So, students, click on comment then cut and paste your assignment as a comment under this posting.

The deadline for doing this is today, 8 February.

UGA 4450 Class: Diffusion of Innovations Annotated Bibliographies

Senior level undergraduates in my Emerging New Media class were asked to do this assignment, including posting it here with or without their names.

Academic journal articles are the best for this assignment.

Diffusion of Innovations Bibliography Pairs Assignment
Post your alphabetized, annotated bibliography as a comment in response to this posting.

You were already to have found 5 bibliographic entries for the diffusion of innovations as applied to a new/emerging media technology before class January 16, and posted them to WebCT via http://www.eits.uga.edu/myweb/help/webinterface.htm Please help each other out. That is the older, assignment one.

Assignment

From your pairing up with one other individual in class, combine your APA Style articles and find 10 more diffusion of new communication technologies articles (in class January 16). This gives 20 total between the 2 of you. Please order them alphabetically as demonstrated in the APA Style book (there are many free guides online for APA style*). Convert your biblio into an annotated bibliography by including the article abstract or summary. This will be found at the beginning of the article or in a library database from which you found (or can re-search by going online).

For grading purposes, post your text as a comment to this posting.

*See http://www.ithaca.edu/library/course/apa.html and http://www.wooster.edu/psychology/apa-crib.html for APA style help. See http://owl.english.purdue.edu/owl/resource/614/01/ for an example of how to do annotated bibliographies. Remember, academic journal articles are the best for this assignment.

iTV Skeptics

Post sources that focus on the obstacles to the spread of iTV in the United States as a comment and create a link from WebCT to this assignment. These are forecasts and organizations that predict a slow uptake of iTV in the United States. See WebCT for the assignment.

Neutral Forecasts for iTV in the U.S.

Post forecasting sources that balance the catalysts and the obstacles to the spread of iTV in the United States as a comment, and create a link from WebCT to this assignment. See WebCT for the assignment.

Optimistic Forecasts for iTV

Telecom 5990 "Optimists Club" post your findings as a comment here and also on WebCT. These are forecasts and organizations that predict a rapid uptake of iTV in the United States. See WebCT for the assignment.

iTV and Price Comparisons on Products

You may use this content (better still, argue with me!), but please cite my ideas as © 2007, Dr. Bruce Klopfenstein. Find any typos! Please let me know!

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One of my students in a paper on the Direct Response Television industry (DRTV) wrote something that jogged an obvious idea in my head. DRTV providers to iTV systems (just think simply of DVRs like TiVo for now) can allow viewers to price compare advertised products. In addition, iTV will make it possible for viewer/purchasers to select a payment scheme from more than the one option currently allowed on linear DRTV advertising (think Bowflex).Courtesy of http://www.motorwerksbmw.com This is a web page, but hints at what could be done on television.

Online Examples of Interactive Television

I am asking my Freshmen 1010 class to post video examples of interactive television systems. The one I found is

So what can the students find? Check the comments portion of this post.

BK