Ubiquitous Advertising in the New Media Age
Remember Blade Runner (1982) with Harrison Ford? In the film's futuristic setting, advertising is very prominent. (The same was true with Minority Report in a way that I find anything but implausible.) The advrtising is very intrusive.
As the newspaper industry is faced with online challengers competing for many of the same advertising dollars (not to mention the classifieds), some shocking things are going on that sound a bit futuristic, if not science fiction. The Boston Globe just announced plans to sell advertisements on the covers of its Business, Sunday Real Estate, Sports, and Food sections, following the lead of such papers as The New York Times and, coming soon, The Wall Street Journal.
One of the themes of this blog is that the severity of changes in the new media age are truly historical (although we can return to old newspapers who had no qualms about front page ads and many were even given names like "The Advertiser." Why are newspapers resorting to these measures today? Well, let just say it seems they need an infusion of advertising dollars, and these pages will be prime real estate for advertisers. This also follows a parallel track in the cable and broadcast industry where advertising "bugs" appear on screen, during a show, and appear to be DVR-proof. Oh, uh, the international NO sign is from a group that is fighting "bugs" on television, an interesting backlash. As you may know, that lower corner of the screen is often where the network's logo appears.
What I continue to find fascinating is why these are limited to network logos and some animated promos for other TV shows on that network. I have yet to notice and advertiser's message going there. It's inevitable, and as soon as one major cable or bradcast network does it, the others will fall in line faster than elementary school kids lining up for recess.
You may use this content (better still, argue with me!), but please cite my ideas as © 2006, Dr. Bruce Klopfenstein. Find any typos! Don't smite me, let me know!