90%+ of Americans Plan Travel Using the Internet?!

I can only quote this and wonder what I'm missing:

Travel Targeting's Long Learning Curve
by Phil Leggiere, Friday, July 28, 2006

WITH UPWARDS OF 90 PERCENT of American adult consumers using the Internet to research travel-related plans and purchases, travel firms theoretically have a raft of data about consumer behavior to leverage. The industry's current challenge, as Greg Saks, director of travel practice for Boston area-based industry research firm Compete explains below, is how to translate that data into deeper customer knowledge.

This came in an email entitled "Behavioral Insider: Travel Targeting's Long Learning Curve" today at 11:25 AM EDT.