iTV Skeptics

Post sources that focus on the obstacles to the spread of iTV in the United States as a comment and create a link from WebCT to this assignment. These are forecasts and organizations that predict a slow uptake of iTV in the United States. See WebCT for the assignment.


At 22 October, 2007 10:40, Anonymous William Watkins said...

A Guide to Interactive TV

David Burke feels that the primary goal of interactive television is to invade viewers' privacy and to spy on potential product consumers.

At 22 October, 2007 10:45, Blogger Megan Mitchell said...

Because of iTV voting will reach an out of control high causing a breakdown of society.

"We'll become over-measured and inevitably suffer voters' fatigue. Turnout for major elections will drop precipitously. We'll be "voted out.""

Interactive Tv's Major Problems

At 22 October, 2007 10:55, Anonymous William Watkins said...

Why Apple's iTV Will Fail, With or Without Google

Thomas Hawk says that Apple's stab at iTV will be a failure because of high prices and inferior sound/picture quality.

At 22 October, 2007 10:57, Anonymous John Egan said...

Blog: Mark Fletcher believes that iTV will fail because people do not want to be active on their televisions. He also believes that iTV will fail because engineers are thinking up new technologies and then trying to create a market for these technologies.

Dream of Interactive TV Creates Another Failure

At 22 October, 2007 11:04, Anonymous Stephanie Burks said...

This article says advances in television technology are a scam. By incorporating new features like HD and using digital technology, old TVs are rendered useless, which is bad for the environment. It also has a lot of other anti-TV links which are somewhat entertaining.

This is an anti-iTV thread where people are complaining about iTV. Most people say they would rather have regional programming than interactive programs. One person even calculated ad revenue for iTV programs in different regions.

Here is a rant about how TV watching should be a passive activity and states that interactive content is unnecessary.

At 22 October, 2007 11:10, Blogger Megan Mitchell said...

This is an article for the NY Times saying why iTV has not taken off. it was written in 2001. The content is still relevant considering how iTV is still not openly accepted.

It even says in the second paragraph that 2002 might be the year for iTV.

In the U.S., Interactive TV Still Awaits An Audience

At 24 October, 2007 10:32, Anonymous Jennifer Boutelle said...

Here is an article that talks about interactive Television being used as a means to administer "experimental conditions" to the home. Apparently, the article argues that iTV will start brainwashing people into what they should or should not like. This seems far fetched until you think about the number of people who watch television because they have no extra curricular events. With this in mind, iTV can be seen as trustworthy to those that are socially challenged or lazy, to be blunt. I really like this topic and will probably be exploring this bold assumption for my final project. Tell me what you think. Here is a link to the article:


Enjoy, this is a fasinating article.....

Jennifer Boutelle "JB"

At 30 October, 2007 19:25, Anonymous Nicholas Holtzclaw said...

Universal iTV website - - http://www.itvalliance.org/

At 31 October, 2007 10:02, Anonymous John Egan said...

Universal Website:

At 26 November, 2007 11:21, Blogger John Fendor said...

After just reading the comments here, I thought I might mention that there is one company I came upon by accident out there which promises to cure all these ails mentioned. ICE Innovative Technologies. www.ICEit.tv

They boast a technology that allows full iTV and REAL T-Commerce without the need to integrate at the broadcasters head end. They also promise to work on DVR's, DVD's and even video cassettes for delayed viewings (how they do this, I am unclear). They say their enhancements to content is a single-one time enhancement and then the program content is permanaently enhanced for a ubiquitous effect. What I got by this, means that it does not matter what channel the show airs it will be interactive. And they do this all without bloating bandwidth or the box. One last thing. they claim that they can work straight on the TV itself and do not need the cable box at all (as long as that TV has access to the web). If what they claim is true? The promise of iTV is just over the horizon. And this excites me to no end because the cable companies just do not seem to get it and are too locked down in their old "business as usual" attitudes and need to evolve their thought process to the 21st century.

At 23 January, 2008 11:45, Anonymous Josh Bayne & George Alread said...

Ali-Vehmas, T. & Luukkainen, S, (2008). Service adoption strategies of push over cellular. Personal and Ubiquitous Computing. 12 (1), 34-44.

Push to talk over Cellular (PoC) is a new still evolving service concept for mobile systems. Traditionally Push to Talk (PTT) service has been used in proprietary networks for decades but recently new Internet Protocol (IP) based specifications for PoC have been introduced. The service has been available in lead markets since 2004 but the mass-market adoption has not yet taken place. Commercialization process of PoC still includes many technical and market risks. The PoC technology has, however, potential to create new mobile service evolution path starting from voice and extending later on to other group applications. This document reviews different strategies related to standardization, system architecture, vendors’ product strategies, substitutes, regulation and service provision relevant for PoC and discusses the various options for mobile operators and vendors how to implement this new service successfully.

Brown, S., Chervany, N., Reinicke, B. (2007). What Matters When Introducing New Information Technology. Communications Of The ACM. 50 (9), 91-96

This article discusses the dissemination of new information technologies and how to discern the marketable features and timeliness of innovations. A key factor in implementation of system changes is support by top management. A chart of problem areas such as organizational commitment, planning, infrastructure and communication helps define challenges inherent in even the most beneficial changes. The factor and process elements across implementation stages are analyzed, and strategies to avoid delays, cost overruns, and resistance are outlined.

Carey, M., Schofield, P., Jefford, M., Krishnasamy, M., & Aranda, S. (2007). The development of audio-visual materials to prepare patients for medical procedures: an oncology application. European Journal of Cancer Care. 16 (5), 417-423.

This paper describes a systematic process for the development of educational audio-visual materials that are designed to prepare patients for potentially threatening procedures. Literature relating to the preparation of patients for potentially threatening medical procedures, psychological theory, theory of diffusion of innovations and patient information was examined. Four key principles were identified as being important: (1) stakeholder consultation, (2) provision of information to prepare patients for the medical procedure, (3) evidence-based content, and (4) promotion of patient confidence. These principles are described along with an example of the development of an audio-visual resource to prepare patients for chemotherapy treatment. Using this example, practical strategies for the application of each of the principles are described. The principles and strategies described may provide a practical, evidence-based guide to the development of other types of patient audio-visual materials.

Corkill, Dave (2007-04) Why can't we do it alone? [innovation management]. Engineering Management. 36(4), 36-39

This paper answers the question why only few companies succeed in constructing effective external R&D innovation networks. It could be because there are many combinations of expertise and resources that can lead to the development of new product and processes, or the identification of new markets and customers. It is therefore of vital importance that key characteristics are identified that lead to effective R&D innovation and a process for evaluating success. Themes that prevent companies from achieving greater R&D innovation effectiveness with external networks are discussed.

Delre, Sebastiano; Jager, Wander; Janssen, Marco (2007-06) Diffusion dynamics in small-world networks with heterogeneous consumers. Computational & Mathematical Organization Theory. 185(18), 185-202

The authors demonstrate a technique to optically imprint through linear beam propagation an index pattern in the bulk of a photorefractive crystal capable of beam reshaping and waveguiding. The procedure is based on the separation into two distinct phases of the photosensitive and refractive response, so that light is in all cases undergoing only linear propagation. When saturation in the response becomes dominant, the scheme is able to achieve both one-dimensional and two-dimensional waveguiding. The result allows the straightforward writing of multiwaveguide circuits, where traditional schemes based on spatial solitons are in practice burdened by nonlinearity

Does Not Compute. (2007, November 10). Economist. 385, 18-20.

The article, part of a special section on technology in India and China, reports on the growth of the mobile phone market in India while, simultaneously, Indian consumers have not embraced the Internet or personal computers. An overview of India's wireless revolution is presented. Other ways in which computer technology is being diffused in India are discussed, such as smart phones and netPC, which operates in a similar fashion to a television.

Gorschek, Tony; Wohlin, Claes; Garre, Per; Larsson, Stig (2006-12) A Model for Technology Transfer in Practice. IEEE Software. 88(8), 88-95

The article discusses research conducted in a partnership between Blekinge Institute of Technology and two companies, Danaher Motion Särö AB and ABB which devised a technology transfer model. Technology transfer is considered a requirement and provides a way to improve industry development and business process. It also validates academic research results in real setting. The research approach and technology transfer model involve seven steps including the identification of potential improvement areas based on industry needs through the process of assessment and observation activities, formulation of research agenda using several assessments, conduct of laboratory validation, performance of static and dynamic validation, and release of the solution. INSET: Industry Partners.

Harrison, Warren (2006-10). Technology Transfer and the Tech Broker. IEEE Software. 5(3), 5-7

The article talks about technology transfer, the process of transferring an idea from the developer to end users. Cited as an example is the transfer of research developed in an academy to an industry. However, the software development community in academies are anxious to transfers their technologies to end users. It is also noted that selling out a new technology is not an easy task because it requires a product that meets the needs of the customers. It is also important to educate the customers about the product and a mechanism to reduce the barriers involved in transferring the technology.

Henderson, C. & Dancy, M. (2008). Physics faculty and educational
researchers: Divergent expectations as barriers to the diffusion of innovations. American Journal of Physics, 76, 79-91.

Physics Education Research (PER) practitioners have engaged in substantial curriculum development and dissemination work in recent years. Yet, it appears that this work has had minimal influence on the fundamental teaching practices of the typical physics faculty. To better understand this situation, interviews were conducted with five likely users of physics education research. All reported making changes in their instructional practices and all were influenced, to some extent, by educational research. Yet, none made full use of educational research and most had complaints about their interactions with educational researchers. In this paper we examine how these instructors used educational research in making instructional decisions and identify divergent expectations about how researchers and faculty can work together to improve student learning. Although different instructors emphasized different aspects of this discrepancy between expectations, we believe that they are all related to a single underlying issue: the typical dissemination model is to disseminate curricular innovations and have faculty adopt them with minimal changes, while faculty expect researchers to work with them to incorporate research-based knowledge and materials into their unique instructional situations. Implications and recommendations are discussed.

Karlgaard, R, (2007, November 26). How Fast Can You Learn? Forbes. 180 (11). 31.

An editorial is presented discussing the adoption of new technologies. The author states that individuals rather than organizations drive the adoption of new technologies in the workplace, such as the BlackBerry hand held computer, wireless Internet, wikis and online social networks. Businesses should rely on the mass of people using the Internet to tap into the wisdom of crowds.

Lee, Matthew K. O.; Cheung, Christy M. K.; Zhaohui Chen (2007-11) Understanding user acceptance of multimedia messaging services: An empirical study. Journal of the American Society for Information Science & Technology. 2066(12), 2066-2077

Multimedia Messaging Services (MMS) is a new medium that enriches people's personal communication with their business partners, friends, or family. Following the success of Short Message Services, MMS has the potential to be the next mobile commerce “killer application” which is useful and popular among consumers; however, little is known about why people intend to accept and use it. Building upon the motivational theory and media richness theory, the research model captures both extrinsic (e.g., perceived usefulness and perceived ease of use) and intrinsic (e.g., perceived enjoyment) motivators as well as perceived media richness to explain user intention to use MMS. An online survey was conducted and 207 completed questionnaires were collected. By integrating the motivation and the media richness perspectives, the research model explains 65% of the variance. In addition, the results present strong support to the existing theoretical links as well as to those newly hypothesized in this study. Implications from the current investigation for research and practice are provided.

Lipper, S. (2007). Investigating Postadoption Utilization: An Examination Into the Role of Interorganizational and Technology Trust. IEEE Transactions on Engineering Management. 54 (3). 468-48.4

Grounded in the technology acceptance model (TAM), this study examines the influence of technology trust and interorganizational trust on postadoption utilization. This study extends the innovation diffusion literature by drawing upon past diffusion research and considering trust-based determinants in facilitating technology usage. Field interviews were conducted to develop an understanding of the user population and the unique challenges the individuals experienced while working with the new system. The results of the interviews enabled the author to identify which variables to investigate further through the use of a survey data collection protocol. In the present study, 273 first-tier supply chain members of the second-largest U.S. automotive service-parts logistics operation, who were recently introduced to a new supply chain management technology, were surveyed. Using a structural equation model, nine hypotheses were tested. As hypothesized, an individual's technology trust and interorganizational trust have an effect on perceived ease of use and perceived usefulness, which further influence postadoption technology utilization behavior. The results suggest that even in supply chains where usage is mandated, the presence of technology and interorganizational trust can increase individual utilization of new technologies. Implications of this study along with suggestions for future research are provided.

Luukkonen, Terttu; Palmberg, Christopher (2007-05) Living up to the Expectations Set by ICT? The Case of Biotechnology Commercialization in Finland. Technology Analysis & Strategic Management. 329(21), 329-349

This paper examines the dynamics and bottlenecks in the commercialisation of biotechnology in Finland by using the Information and Communications Technology (ICT) industry as a benchmark. The paper considers both ICT and biotechnology within the dynamic life-cycle model of technological revolutions by Perez. For an empirical comparison, it applies the concept of a 'competence bloc' as an interpretive and focusing device. A competence bloc may be defined as a set of actors, functional competences, and institutions that are necessary for large-scale commercialisation and industrialisation of new emerging technologies. In spite of the many differences between the ICT and biotechnology industries, the comparison serves as a heuristic device for pinpointing important features in the framework conditions of commercialisation in biotechnology. The paper shows that a major bottleneck in the development of the biotechnology industry in Finland is the scarcity of industrialists to transform innovations into large-scale production

Persaily, Andy (2007-09) Members First! Newsletter Covers Tech Council News. ASHRAE Journal. 3(0), 3-3

This article reports on the "Members First!" newsletter started in 2005, by the Technology Council to the American Society of Heating, Refrigeration and Air Conditioning Engineers (ASHRAE) membership. Each issue updates activities of the committees reporting to Technology Council: Standards, Research Administration, Technical Activities, Environmental Health and Refrigeration. The Members First! newsletter is published quarterly after each Technology Council meeting and is distributed to all chapter presidents and regional vice chairs (RVCs) for Chapter Technology Transfer.

Pyka, Andreas; Gilbert, Nigel; Ahrweiler, Petra (2007-10) Simulating Knowledge-Generation and Distribution Processes in Innovation Collaborations and Networks. Cybernetics & Systems. 667(27), 667-693

An agent-based simulation model representing a theory of the dynamic processes involved in innovation in modern knowledge-based industries is described. The agent-based approach allows the representation of heterogenous agents that have individual and varying stocks of knowledge. The simulation is able to model uncertainty, historical change, effect of failure on the agent population, and agent learning from experience, from individual research and from partners and collaborators. The aim of the simulation exercises is to show that the artificial innovation networks show certain characteristics they share with innovation networks in knowledge intensive industries and which are difficult to be integrated in traditional models of industrial economics.

Sawhney, H. (2007). Strategies for Increasing the Conceptual Yield of New Technologies Research. Communication Monographs. 74 (3), 395-401.

This article discusses the framework in which scholarly attention should be paid to mobile communication systems. The assertion is made that the focus has remained on the products and their diffusion instead of their cultural context, diffusion theory, and the societal changes that could be researched through their proliferation. The author suggests an increase in the conceptual yield of new technologies could be gained by studying technology clusters, context of use, parallels with old technologies, and other ways of expanding communication theories studies by looking beyond technological advances.

Shull, F. (2007). Who Needs Evidence, Anyway? IEEE Software. 24, 10-11.

The article offers information on the process of decision making relative to the development and acquisition of software. It is posed that many people make decisions in this area by considering what solutions have worked for other people, and that the software engineering community has examined how to conduct studies that offer evidence about techniques and methodologies which are involved in this field. Relative to this concern, Marvin Zelkowitz, Dolores Wallace, and David Binkley conducted a study in 1998 regarding software engineering technology transfer.

Tambunan, T, (2008). v. Knowledge, Technology, and Policy. 20 (4), 243-258.

It is evident everywhere that levels of productivity are higher in large enterprises (LEs) and foreign-owned enterprises than in small and medium enterprises (SMEs), partly because they have higher levels of technology capacity. Thus increasing the productivity of non-farm SMEs might be facilitated through improved knowledge or technology. This study shows that foreign direct investment (FDI) is an important but limited channel for technology transfer from foreign countries to Indonesia. A case study of Tegal metalworking industry presented in this study shows that the most important channels for the diffusion of knowledge among domestic non-farm SMEs include sub-contracting arrangements. This study also shows that government agencies are currently the largest providers of training and similar assistance. However, these programs are marred by a low level of coverage, a lack of effective evaluation and assessment, and a supply rather than a demand orientation

Wainwright, David W DS; Waring, Teresa S TW (2007-03) The application and adaptation of a diffusion of innovation framework for information systems research in NHS general medical practice. Journal of Information Technology. 44(15), 44-58

This paper proposes an adapted diffusion of innovation (DOI) framework that may be considered relevant and useful to researchers undertaking studies of information systems innovations in healthcare organizations. A particular focus concerns problems and issues associated with professional cultures and powerful organizational control structures. A review of four empirical DOI studies are undertaken to identify candidate frameworks for the retrospective analysis of a pilot study conducted across General Medical Practices based within a Primary Care Trust in the north east of England. A research approach, based on phenomenology, semi-structured interviews and template analysis is adopted in order to conduct and provide a rich analysis of the data. The findings are discussed using the modified DOI framework. Discussion and conclusions relate to the extended use of the DOI framework, its further development and how it may be used to understand how ICT innovation is politically constrained, perceived and motivated within healthcare environments.

XI, YOUMIN; ZHUANG, YOULONG; HUANG, W.; SHE, CONGGUO; ZHANG, ZHIPENG (2007-06) The quality assessment and content analysis of corporate websites in China: An Empirical Study. International Journal of Information Technology & Decision Making. 389(17), 389-405

This study evaluates 74 Chinese corporate websites by examining their contents and functions to understand the business objectives. It found that business objectives of these websites mainly focused on publicity, and very little on online sales. Firms in banking and construction industries develop the highest quality websites, while firms in public services and retailing are the laggards. Chinese websites are ease to use with consistent information. The article also compared the findings in China in this study with those in the United States, Australia, and Singapore in similar studies. It found that industry characteristics were similar among nations while more complicated website functions were more popular among the firms of developed countries. The findings will contribute to the research of e-business by confirming the existence of innovators and laggards of Web technology adoption in model given in E. M. Roger, Diffusion of Innovations (The Free Press, New York, 1962), and help managers understand current status of Chinese websites.


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