Neutral Forecasts for iTV in the U.S.

Post forecasting sources that balance the catalysts and the obstacles to the spread of iTV in the United States as a comment, and create a link from WebCT to this assignment. See WebCT for the assignment.


At 22 October, 2007 11:08, Anonymous Laura Steele said...

LaGesse, David. (April 2007). Online TV: still finding its way. US News and World
Reports, 142(48). Retrieved October 22, 2007, from EBSCOhost.


This article discusses internet television. The article notes that internet television has not taken off in the U.S. like many have predicted, though new products such as Apple's "Apple TV" may help increase the popularity of watching television programs on the internet. New products from Netgear, D-Link and Sling Media are also expected to release in 2007.

Internet TV revenue to jump fourteen fold by 2011. Lightwave, 24(46). Retrieved
October 22, 2007, from MasterFILE Premier.


The article forecasts the financial performance of the international Internet television service market from 2006 to 2011. A new report released by iSuppli Corp. reveals that the said market is expected to earn a net revenue of $5.79 billion in 2011, expanding by a factor of 13.7 from its $422.7 million mark in 2006. Market analysts point out that the expected growth is due to the continuous growth of the web into the world's largest on-demand, interactive video library.

At 22 October, 2007 11:10, Anonymous Anonymous said...

More, more!

At 22 October, 2007 11:10, Blogger DRO said...


Steinberg, Brian. Allstate tests the limits of iTV. September 2007. Advertising Age.

Abstract: The article reports on a test interactive marketing campaign conducted by Allstate and the Ogilvy North America advertising agency for video-on-demand services used by subscribers of Charter Communications cable television franchise in St. Louis, Missouri. The direct-response advertisements were monitored to see which generated the most response from viewers. In general, 15 second advertisements performed best.

Clarke, Steve. Independent Spirit. May 2007. Television.

Abstract: The article presents an interview with Andy Harries, a former ITV employee. Harries shares his personal reflections and insights in relation to the current situation of ITV, as of 2007, and how he came to resign as an employee for ITV. He also talks about his future plans, having a new company called Left Bank Productions, bankrolled by BBC Worldwide.

Ambient Intelligence in Interactive TV. October 2007. IEEE Software.

Abstract: The article examines several user interfaces in the interactive television domain, as part of the Information Technology for European Advancement Passepartout project. According to the report, the project aims to explore available components for building ambient-intelligence solutions and to develop recommendations for their use. Among of the open source software examined within this section includes the following: Open Computer Vision, a collection of algorithms and sample code for computer-vision problems; HandVu, which supports a vision-based hand-gesture interface; and Sesame, that supports Resource Description Framework Schema inferencing and querying.

Beyer, Yngbil. Small Talk Makes a Big Difference. August 2007. Television & New Media.
Abstract: The article discusses key features of SMS-based television. It has a particular focus on the shift from one-way broadcast communication toward two-way interactivity, and on new forms of user participation through SMS-based television's interactive design interfaces. The article presents a multimodal analysis of design in SMS-based television formats, a discourse analysis of their roles and interactions, and a typology of their degrees of inter- activity. It also draws on interviews with industry decision-makers and on relevant statistics. The article develops a conceptual interest, introducing some neologisms to account for the original textual features of SMS-based television. Its designs are analyzed using a concept of "zones," while its roles and interactions are seen as linking these zones by means of "axes." In closing it is suggested that SMS-based television presents us with interactivity as a realized, albeit mundane, fact rather than as a future promise. [ABSTRACT FROM AUTHOR]

Palmer, Gareth. Coming together: Thedatingchannel.com and the future of television. 2007. Journal of Media Practice.

Abstract: I begin with a very brief discussion of how the meaning of interactive television has developed over the past 20 years. I then consider the ways in which communities have usually been represented in television utilising old models of interactivity through forms such as access television Following this, I focus specifically on the dating channel (DC) as a platform for portraits of the self, and the community. I conclude by considering the wider implications of adopting DC as a model for other users. My over-arching aim is to help develop the relatively unexplored connections between convergence, interactivity and the community, connections which we need to explore to help fashion a media which engages citizens in a democratic and responsible way rather than surrendering interactivity to commercial forces and the hesitant gestures of public service broadcasters. [ABSTRACT FROM AUTHOR]

At 22 October, 2007 17:42, Blogger Brian Cleys said...


Cooper, William. Interactive TV is Dead—Long Live Interactive TV. August 2007. Television. http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=26549860&site=ehost-live.

Abstract: The article reports on the development of interactive television (TV) which is described as an enhanced television and technical innovation of the traditional television. It discusses how interactive television has given the viewers convenience, choice and control of everything they want to be on TV through the use of the remote control. Telephone lines and mobile phone services were also used as a new generation services of interactive television to connect the audience to television networks. Information on the development of the use of broadband data networks is also presented. According to the author, the combination of broadcasting and broadband services could transform television viewing by providing an improved user experience.

Guthrie, Marisa. On CNN, Web Will Rock the Vote. 23 July 2007. Broadcasting & Cable. Vol. 137 Issue 29, p12. http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=25918768&site=ehost-live.

Abstract: The article examines the preparations for the debate of Democratic party presidential candidates to be held July 23, 2007 and jointly staged by the CNN network and the Web site YouTube. The debate will be hosted by Anderson Cooper. The questions are to be selected from video submissions made on YouTube by ordinary citizens. CNN hopes the novel procedure will boost the audience for the debate, which ordinarily would draw miserable ratings so early in the campaign.

Johnston, Garth. The iTV Evangelist. 19 March 2007. Broadcasting & Cable. Vol. 137 Issue 12, p32. http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=24832581&site=ehost-live.

Abstract: The article presents a profile of Jonathan Dakss, Vice President for technical product development for NBC Universal. Dakss' roles as an innovator in interactive television and an advocate of interactive programming is given. NBC television programs such as "Deal or No Deal" where Dakss has introduced interactive games for viewers are cited. Dakss forecasts interactive programming will expand beyond the game show format.

Klaassen, Abbey. What’s On TV? Soon, The Internet. 18 September 2006. Advertising Age. Vol. 77 Issue 38, p3-65. http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=22432048&site=ehost-live.

Abstract: The article discusses the future of iTV in light of the recent technology previewed by Apple Computer at its media event held September 2006. Apple CEO Steve Jobs introduced a device that brings broadband content and the silver screen into the living room. Interpublic's Emerging Media Lab has named this kind of convergence-building out the digital home-one of five key trends to watch for 2007.


Advanced Television Systems Committee.

Note: Funded by broadcasting and consumer electronics industry, however, made up of Former FCC Chairpersons, industry experts, and volunteers.

At 24 October, 2007 11:20, Blogger claymaloy said...


"Clearly, Interactive TV has as good of a chance as ever to become a staple in the offerings of Cable TV operators. But it still may take longer than some would like. For one, interoperability is still a key issue, and solutions such as OCAP cannot be deployed on the widely distributed 2000-class set-top boxes."


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