Thanks blogger community for solving my mysterious error. I'll hang on to http://itvresearch.blogspot.com which is a better name. Please cite me as © 2009 Dr. Bruce Klopfenstein.
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Telecom 5990 "Optimists Club" post your findings as a comment here and also on WebCT. These are forecasts and organizations that predict a rapid uptake of iTV in the United States. See WebCT for the assignment.
posted by Dr. K @ 8:55 AM
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I'm a professor of emerging new media in the Grady College of Journalism and Mass Communication at the University of Georgia.
9 Comments:
Nike Setting Pace for iTV Advertising
Footwear and apparel company, Nike, launches interactive advertising campaign giving viewers the opportunity to access clips and find nearby stores using their DVR.
iTV Alliance - Optimist of iTV Industry
iTV Alliance is an independent trade association representing the broad interests of the entire ITV industry.
Forrester Research Forecast - Advertising
Forrester Research analyst Josh Bernoff predicts iTV advertising growth to reach $3.7 billion in 2006 and that it will only continue to rise. Report is $499.
Nike Setting Pace for iTV Advertising
Footwear and apparel company, Nike, launches interactive advertising campaign giving viewers the opportunity to access clips and find nearby stores using their DVR.
iTV Alliance - Optimist of iTV Industry
iTV Alliance is an independent trade association representing the broad interests of the entire ITV industry.
Forrester Research Forecast - Advertising
Forrester Research analyst Josh Bernoff predicts iTV advertising growth to reach $3.7 billion in 2006 and that it will only continue to rise. Report is $499.
http://www.pinalitv.org/
This is a consortium advocating the use of interactive television in the classroom.
Backchannel Media featured an article back in 2005 forecasting that advertisers who do not get on the bandwagon will be left behind. According to Peter Burch, the head of interactive sales for ITV, "more than 70 per cent of all first-time advertisers have gone on to do another iTV campaign."
Adapt to the iTV Culture Switch
By Stephen Caswell
(E-Commerce Times) is one of the biggest optimists of iTV. He thinks strongly that e-commerce (using both the web and interactive television) will further drive the growth of the global economy and create many new jobs and business opportunities. Furthermore, it will continue to grow and eventually play a part in every business model.
http://www.ecommercetimes.com/story/2802.html
Cyber Speak writer Andrew Kantor believes that new on-demand approaches and advancements in bandwidth technology will solidify iTVs place in our future, rather than video content on our computers.
The future of television lies on television, not the Net
Sharon A. Mertz, of Southern New Hampshire University, has faith in iTV's ability to grab the attention of both the consumers and producers of television content within the United States. Like we have been discussing throughout the semester, the benefits (addressability, enhanced brand recognition through interaction, etc.) iTV provides to advertisers are seemingly endless. However, like any business venture involving a new medium/platform, there are certain risks involved for those who take the first leap of faith. Sure, there is a huge potential for profit through the medium, but the best formula for tapping that potential has yet to be found. U.S. consumers/producers of iTV content, by coming into the game late, have the added advantage of being able to use iTV's success/failure rates in Europe for gauging the formulas and trends that do/don't work. Other concerns outside of the production standpoint include the level of interactivity with which viewers/participants of interactive content will become engaged with the material, as level of ability varies widely amongst current TV users. Though she seems to bounce back and forth between both the positives and the negatives of the medium, Mertz largely comes across as an iTV optimist as far as its adoption/implementation in the U.S. is concerned. She points out the difficulties in switching consumers/producers from the traditional mode of TV-watching over towards the more heavily-engaged mode of TV interactivity merely to reference the final few barriers standing in place of what has been inevitable for quite a while now. All that was needed was time, and as can already be seen, the trend is gradually beginning to catch on despite the years and years of optimistic forecasts (with no results, until now, to back up their claims).
http://66.102.1.104/scholar?hl=en&lr=&client=firefox-a&q=cache:o45aYXzh2E0J:acadweb.snhu.edu/INTERNATIONAL_BUSINESS/research/INT840%2520iTV%2520121204.doc+iTV,+adoption,+U.S.
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