IBM Sees the End of TV As We Know It

You may use this content (better still, argue with me!), but please cite my ideas as © 2007, Dr. Bruce Klopfenstein. Find any typos? Please let me know!
IBM has graciously, openly published a report called The End of TV As We Know It at http://www-935.ibm.com/services/us/imc/pdf/ge510-6248-end-of-tv-full.pdf.

Although published in March 2006 (1.5 years is a long time in the current video anytime, anywhere world in which we live), the report is very insightful and benefits from interviews with major players.
IBM commissioned primary research by the Economist Intelligence Unit (EIU). The EIU surveyed 108 industry executives from three constituencies: 1) cable, broadcast and Pay TV networks, 2) multiple system operators (MSO) and direct broadcast satellite (DBS) providers, and 3) new entrant video telecommunications companies. Respondents were evenly split among three geographical regions: Europe, Asia and North America. (Accessed 9 September 2007.)
This is required reading for my senior Interactivity and the Future of Television course at the University of Georgia. This succinct but deep report lays out future scenarios and challenges for media and telecommunications executives today.


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