The Invisible, Mature Interactive Television Market

Although it gets no attention from media scholars, there is a very large interactive television and Internet service provider industry that has quietly been upgrading hotel rooms to the most advanced Internet and iTV services available. This is important because:

  • This industry already has the research on how people use iTV in their rooms.
  • This industry has been innovative in its service offerings.
  • This industry may introduce new interactive television services including DVR or DVR-like functionality for the first time to potential adopters who have not yet experienced them.
  • Many people were introduced to HBO through their stay in a motel room.

There has been some recent consolidation in this industry leaving LodgeNet in a powerful position as it acquired OnCommand in December.


At 20 May, 2007 13:21, Blogger stafex said...

New site to watch free online tv http://tv.stafex.net

At 02 July, 2007 20:52, Anonymous The Invisible, Mature Interactive Richard Simmons said...

Just wanted to say hi! Glad you're still hanging in there, Dr. K!!



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