Definition of Interactive Television (Draft)

You may use this content (better still, argue with me!), but please cite my ideas as (c) 2005, Dr. Bruce Klopfenstein.

Interactive television (iTV) is not one service. It represents a continuum of services from very limited interactivity (such as using a remote for TV power, volume and channel control) to more moderate interactivity (such as using an electronic program guide to search for programs), to more sophisticated levels of control recently made available by personal video recorders. An irreversible trend has become quite clear in the last few years: the control of television programs is moving away from the program provider and into the hands of the viewer. Two-way interactive television is yet another example of iTV, but it implies more complexity and modifications in viewer behaviors than do other iTV services. We define interactive television to be hardware and accompanying software that incrementally increases the audience member's ability to control their viewing experience through content selectivity and/or use of real-time feedback channel(s) to the program origination site.


At 11 October, 2005 09:05, Anonymous Mark Tremayne said...

Or you could define interactive TV not by the technology that affords it but by the degree to which programming is controlled/created by users. At the high end would be programming created by users accessible directly and shows that allow for live viewer participation and input from peoples homes via cameras, etc.


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