The New Decline and Fall of Commercial Television
You may use this content (better still, argue with me!), but please cite my ideas as (c) 2005, Dr. Bruce Klopfenstein.
There was an interesting story on public radio this morning about how television is using alternative media to promote its new shows. The backdrop is that television networks are finding it more and more difficult to promote themselves through their own network airtime.
You can hear the story, titled "TV marketers - outside the box", on the Marketplace website, at http://www.marketplace.org/shows/2005/09/19/AM2005091910.html .