Dr. Klopfenstein Approved New Media Web Sources

The subject line is supposed to be an attention getter, not an endorsement of the sites. Having said that, there is an outstanding web site with daily analyses and citations of media and new media activities, with only a slight bias toward the business end. If you are unaware of it, it's probably even worth a bookmark. Here's the site (don't delete this until you go there):


There an especially heavy amount of information coming out right now on Apple, and it's critical, not just rewritten press releases. The information is broken down by segment. Here's TV, for example: http://media.seekingalpha.com/by/type/tv.

I've always thought corporate behavior is a critical variable in the adoption and diffusion of new media products and services. Sony, for example, did no market research before it introduced the Walkman, a huge success. RCA, on the other hand, spent millions on consumer research on its SelctaVision videodisc player in the late 1970s and early 1980s; it bombed, costing RCA nearly $600 million in 1984 dollars.

From the web site itself (you should go to the site despite this mundane description):

Seeking Alpha is the leading provider of stock market opinion and analysis from blogs, money managers and investment newsletters. ('Alpha' is a finance term referring to a stock's performance relative to the market; it's used more loosely by fund managers to describe beating their index, so every stock picker is "seeking alpha".)

Our team:

selects the most interesting articles from over 200 contributors,
edits them to guarantee quality and consistency, and
arranges and tags them so they can be searched by stock ticker, sector and theme.
To make Seeking Alpha a one-stop-shop for stock research, we then add a daily One Page Annotated Wall Street Journal Summary, a weekly Barron's Summary, hundreds of conference call transcripts, daily summaries of Jim Cramer's stock picks, comprehensive coverage of new IPO filings and a regular housing market roundup.

And if you were wise enough to read all the way down here, comscore is another company that does market research including new media and releases some of its data through press releases.

You may use this content (better still, argue with me!), but please cite my ideas as © 2006, Dr. Bruce Klopfenstein. Find any typos! Don't smite me, let me know!


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