DVR Forecasts as of May 2004

You may use this content, but please cite (c) 2005, Dr. Bruce Klopfenstein. This specific content is courtesy of Brandweek and can not be attributed to me.

DVR household-penetration projections 
                        (millions)
                  2004  2005  2006  2007
Jupiter Media      9.3  20.9  33.7  45.9
Yankee Group       7.8  13.0  19.1   NA
Forrester Research 9.6  17.8  27.4  38.9
Deutsche Bank      7.4  14.4  24.0   NA
Morgan Stanley     6.6  12.3  20.5  32.6

NUMBERS IN MILLIONS; 
SOURCE: STARCOM MEDIAVEST GROUP

Source: Brandweek, 5/3/2004,
Vol. 45 Issue 18, pSR28, 2p